Retail Competition in the African Electricity Market

A two-day interactive course for energy professionals 

Ensure competitiveness and cost efficiency in transforming markets.

Attend this course to:
  • Review  Competitive Retail Market rules to better understand business separation guidelines to prepare your organisation for upcoming changes and challenges
  • Analyse the principles of retail competition to evaluate the impact on prices, products, services and reputation on your business and exploit new business opportunities
  • Investigate strategy options to develop a competitive position and alignstrategic goals and objectives with the structures of an open market
  • Gain insights into business models and options to improve your bottom line results and protect your revenue
  • Identify benchmarks and KPIs to simulate you costs to serve and forecast your retail operation margins
  • Discover the range of value added services to optimise the management of your customer segments and create a competitive advantage


View full Electricity Market Pricing and Trading course brochure here

What is the programme about:

Today’s electricity sector is expected to ensure an adequate supply of electricity at an affordable price. However, many countries continue to struggle and face political and economic challenges. Consequently, electricity markets in Africa are undergoing a far-reaching reform. In the short, medium and long term the structures and dynamics are going to change significantly to promote more competition in electricity retail. In an open market customers will be able to choose their retailer and benefit from a wider range of new products and more attractive prices. However, in many countries private sector participation continues to face constraints.

This two-day course will provide delegates with first-hand insights on the defining the roles and identifying the risks and opportunities in competitive electricity markets along generation, transmission and distribution.  Delegates will understand how to strengthen their position in a transforming market and exploit new opportunities to stay competitive. 

Power industry professionals seeking to gain a strategic overview of the concepts and methodologies, alongside practical tips for improving their understanding of regulatory frameworks and their strategic planning including:
  • General Managers
  • Policy & Regulation Managers
  • Heads of Economic Regulation
  • Regulation Analysts
  • Programme Managers
  • Strategy Planners
  • Business Advisors
  • Commercial Managers
  • Project Planners
  • Portfolio Managers
  • Planning Managers
  • Policy Experts

Managers, advisors and experts in a range of organisations including: 
  • Power generation, transmission and distribution companies
  • Governments, regulators and market operators
  • Industry associations


Registration: 9.00am
Start of day: 9.30am

Introduction and overview
  • Business development
  • Commercial operations
  • Contract management (retail)
  • Wholesale and risk
Market reform approaches
  • Separation of DU and supplier roles 
  • Creation of local suppliers 
  • Opting in and opting out
  • Supplier of last resort
Market regulation
  • Overview of Transitory Rules and Supplemental Rules
  • Overview of Competitive Retail Market (CREM) Rules
  • Retail licences and Retail Electricity Suppliers
  • Rules for Contestability
  • Code of Conduct
  • Rate filing by supplier of last resort
  • Business separation guidelines
  • Distribution and Open Access Rules
Retail competition
  • Price
  • Products and innovation
  • Service and reputation
  • Assessment of issues and likely developments


Interactive workshop
Delegates will take part in an interactive simulation to investigate
how competition can play out

Open access 

  • The objectives of Open Access
  • Key elements
  • Assessment of issues and likely developments
Interactive workshop
Delegates will take part in an interactive simulation to investigate how open access can play out.


  • Strategy formulation 
  • Market structure
  • Competitive position 
  • Market development
  • Strategy options
  • Choices
  • Strategic goals and objectives 

Close of day: 5.00pm


Start of day: 9.30am

Commercial operations
  • Business models and options
  • Scope and scale
  • Key functions
    • Customer acquisition and retention 
    • Credit check
    • Customer servicing
    • Energy trading
  • Design and limitations of retail platform
  • Business process redesign
Interactive workshop
Delegates will take part in an interactive simulation to investigate what can go wrong.
Competitive benchmarking 
  • Gross and net margin definitions
  • Internal transfer price 
  • Cost to serve
  • Switching and churn rates 
  • Retail operation margin


Pricing and tariffs
  • Tariff designs
  • Price setting in competitive markets  
  • Risk and other considerations
Customer management
  • Customer philosophy – how you see customers
  • Customer segmentation 
  • Other considerations  
Value added services 
  • Core supplier value proposition
  • Sophisticated tariffs using interval metering and demand response
  • Integrating feed in tariffs 
  • Demand side participation – sharing the cost savings  
  • Multi-utility services – other products
  • Zero or low greenhouse gas emissions 
Utilisation of new technologies
  • Strategic context 
  • Retail platform development
  • Automation of basic retailing functions
  • New services - e.g. bill calculating and managing apps
  • Link to metering 

Close of day: 4.00pm
Each day has two 15 minute refreshment breaks and one hour for lunch


Course Categories

Delivered by

Mtutuzeli has over 32 years’ experience in economic regulation, regulatory research and analysis,

Dates & Locations

This course is only available as a custom course tailored for your business, contact us to discuss your requirements.

Testimonials for our Courses

"This is my first time, it was a good experience"